Whitney Spencer is an experienced creative marketing strategist creating impactful content and digital campaigns that drive business growth. Her expertise spans various areas, including strategy, development, production, . She is at her best when collborating with brands and creators to develop and execute results-driven content and strategies that focus on 360-degree growth. Her approach involves delivering valuable business insights and boosting the bottom line to help businesses achieve their goals. Her practice is focused on the intersection of communication and storytelling, aiming to create purposeful solutions that are conceptual, thoughtful, and impactful.
Celebrating the past, present, and future of Kartemquin Films
BRAND EXPERIENCE
2022
A ROAST &
A TOAST
TIMELINE
MAY 2022 - DEC 2022
ROLE
CREATIVE STRATEGY
BRAND PARTNERSHIP
TALENT ATTACHMENT
GRAPHIC DESIGN
STRATEGY
BUSINESS PROBLEM IDENTIFICATION (NESTED STRATEGY)
PRE-EVENT STRATEGY ON A PAGE
THE STORY
Gordon Quinn was the Artistic Director and co-founder of Kartemquin Films, where for over 55 years he helped hundreds of documentary filmmakers advance the stories that foster a more engaged and just society.
THE CHALLENGE
As the organization prepared to welcome only the second Artistic Director in the organization’s storied history, it was clear from from community feedback that there wasn’t much distinction between Kartemquin and GQ.
THE OPPORTUNITY
Welcome the Kartemquin community back - in style. After cancelling events due to the COVID-19 pandemic, it was imperative to build an experience that highlighted the brand of Kartemquin while celebrating the next chapter of the organization.
THE SOLUTION
With more than fifty years of award-winning filmmaking behind him, Kartemquin Films Artistic Director Gordon Quinn has earned the right to sleep in. But first, Chicago’s film community will come together to roast a living legend, and look ahead to the next chapter in the stories of two Midwestern institutions. So, we brought together the Kartemquin Films community and a few hundred of our closest friends at the Billboard Showroom in Ravenswood to enjoy cocktails, dinner and playfully roast Gordon among vintage cars and neon signs as classic as the man himself.
RESULTS
Engagement: 35% pre-event engagement from prospective attendees interacting with pre-event content (including social posts, email newsletters, event website visits), indicating a strong level of interest and anticipation for the event.
Attendance Rate: 98% attendance rate of key stakeholders
Sentiment Analysis: Overall Positive Sentiment 92% Neutral: 8% Negative: 0%
Financials: Reached 125% of net revenue goal
