Whitney Spencer is an experienced creative marketing strategist creating impactful content and digital campaigns that drive business growth. Her expertise spans various areas, including strategy, development, production, . She is at her best when collborating with brands and creators to develop and execute results-driven content and strategies that focus on 360-degree growth. Her approach involves delivering valuable business insights and boosting the bottom line to help businesses achieve their goals. Her practice is focused on the intersection of communication and storytelling, aiming to create purposeful solutions that are conceptual, thoughtful, and impactful.

PROJECT

2020

Capturing the heart of the American city.

CITY SO REAL

Integrated Marketing Plan

TIMELINE
JUNE 2020 - NOVEMBER 2020

ROLE
MARKETING
COMMUNICATIONS
PR

VIEW PROJECT
CRAFTED with Kartemquin (EP 1: JIAYAN "JENNY" SHI)

Steve James' City So Real is a five-part documentary series offering an immersive portrait of Chicago, capturing the city’s socio-political landscape in the lead-up to the 2019 mayoral election and the subsequent racial reckoning following George Floyd’s murder. The series premiered on National Geographic and later became available on Hulu. This integrated marketing plan outlines strategies to maximize audience engagement, drive viewership, and position City So Real as a culturally relevant and must-watch documentary series.

"An unfiltered portrait of Chicago at a crossroads."
"A timely reflection on democracy, race, and resilience."
"From the acclaimed filmmaker of Hoop Dreams—a documentary series that captures the soul of a city."

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Primary: Socially conscious viewers, documentary enthusiasts, politically engaged audiences, Chicago residents
Secondary: Journalists, educators, policymakers, film critics, and students in media, political science, and urban studies
Tertiary: General streaming audiences interested in social justice narratives

KEY MESSAGING

TARGET AUDIENCE