Whitney Spencer is an experienced creative marketing strategist creating impactful content and digital campaigns that drive business growth. Her expertise spans various areas, including strategy, development, production, . She is at her best when collborating with brands and creators to develop and execute results-driven content and strategies that focus on 360-degree growth. Her approach involves delivering valuable business insights and boosting the bottom line to help businesses achieve their goals. Her practice is focused on the intersection of communication and storytelling, aiming to create purposeful solutions that are conceptual, thoughtful, and impactful.
PROJECT
2023
Highlights the voices of filmmakers on their craft and Kartemquin's role in their filmmaking practice.
CRAFTED
with Kartemquin Films
EST. TIMELINE
PRODUCTION: APR 2023 – AUG 2023
LAUNCH: OCT 2023 - Dec 2023
ROLE
CREATIVE STRATEGY EDITOR TALENT ATTACHMENT
VIEW PROJECT
CRAFTED with Kartemquin (EP 1: JIAYAN "JENNY" SHI)
THE STORY
Audiences were familiar with titles produced by Kartemquin, but not the production company itself.
THE CHALLENGE
Position the company as a pioneer in independent documentary, creating a narrative that audiences can rally behind.
THE OPPORTUNITY
Position Diverse Voices in Documentary as a program for filmmakers who view documentary as a practice, not simply a genre or a format; elevate the voices of filmmakers whose views and work traverse differences and destabilize sameness.
THE SOLUTION